Atariya Sushi Bar @ Swiss Cottage, London

>> Feb 1, 2011

Atariya is known to be the primary sushi and sashimi grade fish importer in the UK. Don't quote me on this, but I think the UK government has impose a ban on fish from Japan. I personally have no idea where does Atariya source their fish from, but Atariya is known to supply a few of London's high profile Jap restaurants (namely Nobu and Zuma).

Anyway, to celebrate the last day of my brother's post graduate exam, we headed over to Atariya for some sushi.

Stewed Tuna

Stewed Tuna

Stewed tuna chunks were served as a pre-appetizer. I must say, the tuna chunks were rather meaty for something served on the house.


Boiled Green Soy Beans

Boiled soy beans would taste like any other boiled soy beans found in any Japanese restaurant. The beans were priced at £2.20.

Wakame Seaweed and Cucumber

Wakame Seaweed and Cucumber Salad

The salad (£3.20) came dressed in a soy and lemon dressing. It was a nice change to the usual Western salad I've been eating almost every single day. In fact, I really enjoyed the seaweed.

Black Miso Cod

Black Miso Cod

Black Miso Cod (£12.50) was well seasoned and cooked to perfection. The meat was flaky yet soft. Just thinking about it makes me want to eat it again. This dish is one of Nobu's specialty (the fish is probably supplied by Atariya). Compared to what one would get at Nobu, the cod at Atariya's is slightly smaller, but a lot cheaper compared to Nobu. Then again, one is paying for the ambiance and 5 star service at Nobu.

Assorted Sashimi

Assorted Sashimi

A small portion of assorted sashimi (£13) came with 3 slices of salmon, yellow tail and tuna. Frankly, the yellow tail was the only fish that stood out. It was probably one of the best yellow tail I've tasted. As for the tuna and salmon, they were rather disappointing. (For Malaysian readers: Rakuzen serves better tuna and salmon than them).

Assorted Sushi

Assorted Sushi
From left to right: Tuna (£1.80 each) , Otoro (tuna belly) - £3.50 each, Salmon (£1.80 each), and Yellow Tail (£3.00 each).

Similar to the sashimi, the only fish that I found to be of superb quality is the yellow tail. Even the otoro wasn't exceptional in any way. They tasted reasonable though.

Assorted Maki

Assorted Maki

From left to right: toro roll (£3.80), salmon and avocado roll (£5), soft shell crab roll (£6.50).

The nice mixture of spice made up for the quality of the toro. The salmon and avocado roll was rather pleasant in texture and taste. As for the soft shell crab roll, all I tasted was flour. In my humble opinion, the soft shell crab roll was a huge disappointment.

All in all, some of Atariya's dishes stood out while the others didn't manage to shine. Lots of ordinary dishes at an average price. The dishes above (2 black miso cod and 2 assorted sashimi and a portion of everything else) came up to £135 (£27 each as there were 5 of us). Compared to the prices at Nobu, Atariya's probably a good steal.

*Opinions expressed are solely based on my personal experience

Map to Atariya (Swiss Cottage)

Nearest Tube Station: Swiss Cottage

5 Fairfax Road,
London NW6 4EE,
United Kingdom.

Telephone number: +44 (0) 20 7328 5338


Opening hours:
Lunch: 12pm-2.30pm
Dinner: 6pm-10pm
Closed on Mondays

Atari-Ya Sushi Bar Swiss Cottage on Urbanspoon


"Joe" who is constantly craving February 1, 2011 at 2:42 PM  

u b paying double or triple that if u wanted to eat at yeah value for money indeed!

Tummy Rumble February 1, 2011 at 9:47 PM  

@Joe: yeap... The black miso cod at nobu is similar to atariya's..

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